since 1976
since 1976
In celebration of Mother’s Day, PRO-NET hosted an exclusive lifestyle event designed to highlight how the Proton e.MAS 7 seamlessly fits into the lives of modern women. Aptly named The Real e.MAS Drive, the event honoured not just the vehicle, but the real women who inspire it: mothers, professional women, and everyday heroes navigating life with resilience and grace.
Held on 14 May 2025, the event brought together lifestyle media representatives and influencers for a day of driving, wellness, and hands-on electric vehicle (EV) experience with Malaysia’s best- selling EV for four consecutive months.
“We are not just showcasing the car, we are empowering women with a tool that complements their active, multifaceted lifestyles,” said Pn. Salawati Binti Mohd Yusoff, Chief Branding Officer at PRO-NET. “The e.MAS 7’s impressive safety features, quick charging capabilities, and family- oriented design make it the perfect choice for the modern woman, whether she’s on the move, at work, or enjoying quality time with family.”
A Day of Empowerment and Wellness
Participants gathered at PROTON’s Centre of Excellence in Shah Alam for a product briefing that highlighted the key features and capabilities of the e.MAS 7, followed by a safety briefing. The convoy was then flagged off for the scenic drive to Tiarasa Escapes in Janda Baik. Along the way, participants experienced the e.MAS 7’s spacious and comfortable interior and were impressed by its advanced tech and safety features.
Designed with safety at its core, the e.MAS 7 comes equipped with Level 2 ADAS and boasts a 5- star ANCAP safety rating, providing drivers and passengers with added peace of mind. It also ranks among the highest in its segment for child occupant safety and adult occupant protection. Upon arrival at Tiarasa Escapes, participants enjoyed a special yoga session, led by The Flow Studio amidst the soothing sounds of nature.
One of the event highlight was a Vehicle-to-Load (V2L) demonstration, where the e.MAS 7 powered a Vitality Juice Bar setup, highlighting the vehicle’s versatility and suitability for an on- the-go lifestyle.
The V2L feature enables the car to power a wide range of appliances, from electric grills and portable lights to cooler fans, making it the perfect companion for weekend family camping trips or outdoor adventures.
On the return journey, the convoy made a brief stop at Bamboo Hills to test out DC Handal’s fast chargers. This gave participants a chance to experience the e.MAS 7’s best-in-class DC fast- charging capability—charging from 30% to 80% state of charge in just 20 minutes. Even a 10- minute charge delivers an additional 135km of range, making quick top-ups during pit stops both convenient and practical.
And e.MAS 7 drivers never have to suffer from range anxiety because accessing charging points is a breeze via the Live Integrated Charging Map - the only one of its kind in Malaysia, which lists all Charging Point Operators. With this integrated map, which is also available via the Proton e.MAS App, you can locate, navigate and pay for charging all within the platform.
Pn. Salawati added, “Making the shift to an electric vehicle isn’t just about sustainability—it’s about enhancing your lifestyle. With the e.MAS 7, we’re offering a car that seamlessly adapts to your daily needs, whether you’re working, relaxing, or constantly on the move.”
The Perfect Innovation for the Modern Women
Built with a deep understanding of real-life needs, e.MAS 7 features a family-friendly design and practical quick-charging capabilities, making it ideal for busy professionals, mothers, and independent women alike. Its spacious interior - the most generous in its class, is made possible by a best-in-class 2,750mm long wheelbase and flat floor layout, offering greater legroom, headroom, and cargo flexibility. With 33 storage compartments, it also provides the most organised storage solutions of any EV in the segment.
With proven safety features and technology that enhances everyday convenience, the e.MAS 7 ensures that women can balance both their professional and personal lives without compromise. With a starting price of just RM105,800*, the e.MAS 7 makes sustainable, smart mobility accessible to more Malaysians, empowering women on every journey.
For more information on the Proton e.MAS 7 Prime and to see more updates on The Real e.MAS Drive, visit Proton e.MAS’s website and official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).
